b'PARTICIPANT RETENTION MATTERSAttracting and Retaining Study ParticipantsHaving access to a large, diverse database of study participants, both new and returning, is a benefit to CROs and sponsors alike. A good CRO keeps participants safety and wellbeing top of mind, and provides them with an experience that they appreciate and enjoy, from first contact with the participant recruitment team to the completion of trial requirements. Based on survey results with participants, some of the key considerations for attracting and retaining qualified individuals are:Leisure-Time ActivitiesOnceenrolledandonsiteintheclinic,subjectsliketohave accesstolightning-fastinternet,largeflatscreentelevisions with a wide range of channels, DVD players, books, and board games. Participants also welcome the opportunity to bring their cell phone, laptop, tablet, or video game console. Ensuring that participants have plenty of diversion between blood draws makes the time in clinic more enjoyabletime flies when youre having fun! To keep track of how participants are feeling, it is important to touch base often, and obtain instant, live feedback that can be acted upon quickly.'